7 Mar 2016

McCafé Taiwan releases heartwarming coming-out advertisement

Religious fundamentalists are calling for a boycott of McDonald’s after the release of a tender advertisement in which a man comes out to his father.

McDonald’s in Taiwan have released an advertisement entitled Acceptance. It is the latest in their More Warmth in Conversations campaign by McCafé which started in January.

The video shows a on hand his father a coffee cup with a note which reads "I like boys." The father then gets up and appears to storm away from the table.

As the son sits at the table in despair, his father later returns and writes three characters on the coffee cup which make the sentence read "I accept that you like boys."

Since its release on Friday the Facebook video has gained 2.5 million views and nearly 8500 shares.

Religious groups have called for a boycott of the fast food chain in response. Chang Shou-yi, secretary general of the Alliance of Taiwan Religious Groups for the Protection of Family said:

 "Now, even if you want to just take a leak at a McDonald's bathroom, you can't help but feel polluted," according to Shanghaiist.

In a statement to the press, Chang wrote that the Alliance "does not approve of the ideological stand behind the advertisement" and accused McDonald's of "openly promoting gay issues."

"Because McDonald's is frequented by many children, it is especially important to oppose the promotion of same-sex behavior," the statement added. As such, the Alliance "opposes all advertising that miseducate children on sexual behavior," and "rebukes and boycotts all enterprises that are polluting the next generation."

Watch the advertisement below. We challenge you not to be touched!