"Several year ago I personally witnessed Nelson Mandela standing in front of his former prison cell on Robben Island, addressing the world's press," Annie Lennox says in a press release. "His message was that the pandemic of HIV/AIDS in Africa was in fact, a genocide. Since that time I resolved to do as much as I can to bring attention to the HIV/AIDS crisis."

The song benefits the Treatment Action Campaign (TAC) that campaigns for treatment for people with HIV and to reduce new HIV infections. Their efforts have resulted in many life-saving interventions, including the implementation of country-wide mother-to-child transmission prevention and antiretroviral treatment programmes.
Lennox recently went back to South Africa to work with TAC and to record "the real situation millions are facing every day, so the people unaware of the pandemic might gain some understanding. The trip will be documented across online, TV and print media produced by Annie Lennox herself." A first compilation of videos were recently featured on ArjanWrites.com
A brand-new digital EP with remixes of "Sing" was released on iTunes this week to commemorate World Aids Day on December 1. The song was remixed by Moto Blanco, Dean Coleman and Harry "Choo Choo" Romero. Proceeds of the song will go to Treatment Action Campaign in South Africa. (Click here to purchase the "Sing" EP on iTunes.)




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