Seoul Pride will be launched on Saturday, July 14, at the capital's City Hall.

The Korea Herald reported that it will feature more than 100 booths set up by LGBT-friendly groups and will mark the start of the 10-day 19th Seoul Queer Culture Festival. The festival will host art exhibitions, a film festival, and parades—all around the theme "queeround," a reference to the start of a new "round" or era for the LGBT community.

The event's executive director Hahn Chae-yoon said she hopes the efforts will help "create a place of solidarity in civil society."

Performers include a team of gender-nonconforming artists who will put on a Beyoncé-inspired show, but few South Korean celebrities have openly endorsed the pride event, fearing backlash from the public.

A religious group that opposes same-sex relationships and supports gay conversion therapy will host a counter event near City Hall, entitled "Better than Queer." It will feature pastors and speakers who say they were "previously gay," The Korea Herald reported.