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2 Jan 2019

Japan's tourism industry eyeing LGBT potential

Japan’s tourism industry is looking for ways to attract LGBT visitors from overseas and take advantage of their tendency to spend more than average tourists.

Tourism-related businesses all over the world are “scrambling” to attract LGBT travelers with “considerable purchasing and spending power”, said Shintaro Koizumi, chief executive of Out Japan Co., a Tokyo-based marketing firm conducting seminars and other programs to support corporate clients keen to better understand how to communicate with the LGBT Community.
This interesting development follows the Thailand Tourism Authority’s decision to sponsor a Dance Festival attracting many LGBT Tourists, in a Country where LGBT Tourism is estimated at about 1.15% of total GDP (Source: LGBT Capital, 2018).

Tourism-related businesses all over the world are “scrambling” to attract LGBT travelers with “considerable purchasing and spending power”, said Shintaro Koizumi, chief executive of Out Japan Co., a Tokyo-based marketing firm conducting seminars and other programs to support corporate clients keen to better understand how to communicate with the LGBT Community.

This interesting development follows the Thailand Tourism Authority’s decision to sponsor a Dance Festival attracting many LGBT Tourists, in a Country where LGBT Tourism is estimated at about 1.15% of total GDP (Source: LGBT Capital, 2018).

Japan

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