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30 Jun 2015

Thai ice cream company apologizes for gay insult on Facebook

Wall's ice cream in Thailand was forced to apologize for its celebration of the legalization of gay marriage on Facebook.

The uni-lever owned company uploaded an image with its black bean flavored ice cream saying '#lovewins" in celebration of the Supreme Court's decision in the US.

Black beans is a derogatory term used for gay men in the country. The illustration was denounced as low and discriminatory.

"Black beans" is a demeaning slang term for gay men that originated from a famous pedophilia case in Thailand.

The image was quickly removed and replaced with a new picture of a rainbow-coloured ice cream but was shared liberally on Twitter with the hashtag #RIPWallsThailand.

Wall's Thailand issued an apology on Sunday, saying they were "sorry if the post created some misunderstanding" and that they "did not mean to cause discomfort to anyone."

Reader's Comments

1. 2015-07-01 13:46  
Corporate Thailand seems to have companies that think like corporate America. The only way to really teach a company like Walls Icecream is to hit them in there money pockets.. #RIPWallsThailand boycott this company as their post was a clear message and do you really think that they care about any discomfort caused, NO. Derogatory remarks at the corporate level should not be tolerated by the military government or freely elected officials
2. 2015-07-01 14:46  
How tolerant of you, well done.

Boo to all the corporations creating jobs!!

Walls make black bean ice cream. They probably saw it didn't sell well in Thailand and thought this could raise sales. They have learnt the reason for the low sales. Why should it be such a big deal. No one died.

3. 2015-07-01 20:55  
I only know black bean beef, but black bean ice cream LOL
4. 2015-07-02 16:56  
Well, Black Bean.. is actually a reference to "butt hole". So if people said that you like Black Bean, they are saying that you are going for guys or literally FuXXing the butts of guys.

For your information...
5. 2015-07-02 18:50  
Gays worldwide have been facing lack of tolerance and in many regions still face it to the most unacceptable levels. And Gay and Bi men and women as well as other impacted to claim more tolerance from others. However at the same time often we see that we do react very intolerant on our behalf.
It is difficult for other people and the business world as much as politics to join the slow changes towards gays or other groups that do live or have to live different lives due to their religion, sexual orientation, physical or mental capacities or simply concept of life. And mistakes happen on this way, some things that were meant to be good turn out not to be done in a good way. Perhaps simply someone did not know the negative term as it is not part of his daily life and perhaps they did not get the right consultancy before posting such add. But could it not be they just wanted to set a clear message to welcome and tolerate diversity, which by choice of flavor just went wrong. Why not be smart and welcome the gesture and interpret it the way we want to understand: Walls wanted to take the wall down that divided us from the rest of them, thus makes love win !
Comment edited on 2015-07-02 18:51:33
6. 2015-07-03 13:11  
So it's butt hole ice cream they were advertising??

I think this story is completely lost in translation
7. 2015-07-15 02:54  
Unilever- says it all. Along with Monsanto it's the most scandal-plagued company in terms of business practices and ethics.
Comment edited on 2015-07-29 21:39:15

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