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15 Jul 2009

Mr HIV and the fight to save the humans

Standard Chartered Bank has launched "Anti-HIVirus software", a campaign to address protection methods against HIV/AIDS and dispel myths about the disease in a series of six short animated videos.

Launched last month, Anti-HIVirus incorporates hard facts about HIV and AIDS - told via an animated character Mr HIV, who plans to attack and destroy the human race - in six fast-moving video segments.

The campaign web site www.vir.us is part of Standard Chartered Bank’s commitment to the Clinton Global Initiative to educate one million people on HIV and AIDS by 2010.

www.vir.us also incorporates hard facts about HIV and AIDS; blogs from the Bank’s HIV Champions in various countries; a real time counter; an interactive map tracking the number of people protected through the website; and features partner organisations working with Standard Chartered on HIV education.
“As there is no cure or vaccine for HIV, the only way to tackle the virus is to prevent new HIV infections – either by stopping people getting the virus in the first place, or preventing people who are HIV+ from passing it on. Education is a key component in achieving this: knowing the facts allows people to make safe lifestyle choices,” said Vanessa Green, who heads the Standard Chartered's HIV and AIDS education programme.

According to the press statement, the campaign is aimed at providing information to the 15-24 year old population, who account for 45% of new HIV infections globally.

The bank, which has operations in over 70 countries, in 1999 launched “Living with HIV” a workplace education programme in response to HIV-related employee absenteeism in one of the Standard Chartered’s African markets. It is today an award winning programme; the latest being Global Business Coalition’s Community Investment Award (2009).

Since 2003, all its employees (currently over 70,000 globally) are required to complete an online e-Learning module available in 10 languages and face-to-face workshops conducted by a co-worker. Known as an “HIV Champions,” over 1000 employees volunteer their time to educate their peers in the Bank and with external organisations about HIV-including components on reducing stigma and encouraging people to get tested for HIV.

Vir.us will be translated into other languages: Arabic, Traditional Chinese, Simplified Chinese, Thai, Indonesian, Korean, Spanish, Portuguese, and French) over the next couple of months.


1. 2009-07-16 03:07  
"The campaign is aimed at providing information to the 15-24 year old population, who account for 45% of new HIV infections."
i take it these are the statistics for Singapore?
that's nearly HALF of new infections... 15, 16, 17 .... to 24.
why is this still so after all this time? what about our neighbour countries?

this has got to stop before more tears flow... we're glad that you are targetting the young ones, Stanchart. maybe you should also go into the chatrooms to get a better understanding of what goes on for some in practice, the thinking of the participants there, of all ages.
entertaining videos and other educational tools will be useful, provided the vital info is absorbed by those at risk. hopefully, you will be going direct to schools, ite's, poly's, and uni's (and NS camps) here, but with a disarming, personal, and non-discriminatory approach that these kids and savvy youths can warm up to, and so in turn, APPROACH YOU...
perhaps u could also use SL Yang's enlightening account of his struggles with HIV as material. if some of these youngsters realised that there is much more to living with HIV than a demise they cannot imagine (who can?), they might at least stop and think before they suck and shoot, indiscriminately or otherwise.
there is a comment made by someone knowledgable in an earlier forum here - about how many people don't even know how to use a condom properly for protection. the greatest risk is sometimes either when one is under the illusion that one is perfectly safe, or when one is 15, going on 24, thinking that tomorrow never dies.
2. 2009-07-16 04:56  
"Education is a key component in achieving this: knowing the facts allows people to make safe lifestyle choices”

If only it was that simple...
3. 2009-07-16 07:08  
This is a great way to spread correct information and educate people on the virus and prevention!
4. 2009-07-16 08:42  
I'm gonna need to talk to some friends in StanChart Malaysia about this one, because I see it available soon in Indonesian, but not Malay.
5. 2009-07-16 13:36  
this cartoon is disgusting, most users would be bored of it after less than 1min of watching. not sure how educational it would be.
6. 2009-07-16 13:57  
I met someone who works for SCB in HK, and we were discussing about HIV acceptance in the bank. I admire such companies who took the lead in discrimination of HIV carriers.
7. 2009-07-16 15:19  
wow, i am impressed!
8. 2009-07-16 16:28  
9. 2009-07-17 10:39  
Great informative animation.. I wished they had this decades ago.
10. 2009-07-17 16:04  
Brilliant!!!.. those video clips should be compulsory viewing in all schools. But wait!!! Here in Malaysia the promotion of condom use is outlawed because it might promote promiscuity

Now that's a huge problem..isnt it??... Compared with HIV a few cases of promiscuity is VERY VERY SERIOUS

So what's the point in translating the clips into BM??





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