Launched last month, Anti-HIVirus incorporates hard facts about HIV and AIDS - told via an animated character Mr HIV, who plans to attack and destroy the human race - in six fast-moving video segments.
The campaign web site www.vir.us is part of Standard Chartered Bank’s commitment to the Clinton Global Initiative to educate one million people on HIV and AIDS by 2010.
The bank, which has operations in over 70 countries, in 1999 launched “Living with HIV” a workplace education programme in response to HIV-related employee absenteeism in one of the Standard Chartered’s African markets. It is today an award winning programme; the latest being Global Business Coalition’s Community Investment Award (2009).
Since 2003, all its employees (currently over 70,000 globally) are required to complete an online e-Learning module available in 10 languages and face-to-face workshops conducted by a co-worker. Known as an “HIV Champions,” over 1000 employees volunteer their time to educate their peers in the Bank and with external organisations about HIV-including components on reducing stigma and encouraging people to get tested for HIV.
Vir.us will be translated into other languages: Arabic, Traditional Chinese, Simplified Chinese, Thai, Indonesian, Korean, Spanish, Portuguese, and French) over the next couple of months.