Fridae

"Say Goodbye To Love" is taken from the singer second album, titled "Make Sure They See My Face" that will be out on October 16. According to reports, Justin Timberlake, Nas, Malcolm Gladwell and Pharrell will all make cameos on the record.

On his blog, Kenna explains that this single was born right after he was featured in Malcolm Gladwell's bestseller "Bling" that made the singer a "case study." "I believe in saying goodbye to love sometimes," he writes. "Sometimes it's not unconditional and mature enough to stay with. Although love is ubiquitous and has many forms, sometimes even the best intentioned 'love' is not real. It may hope to be, but if it is somewhat dishonest and greedy, let it go."

His reference to dishonesty and greed may point to Kenna's soured relationship with Sony Music that prevented him from putting out new music for a long time. Poignant detail is that he once referred to his debut album "New Sacred Cow" (that was released on Sony) as a record about "unconditional love."

Kenna is now signed to StarTrak/Interscope, home of good music with fine acts like Chester French, N*ER*R*D and Robin Thicke. StarTrak is the label established by producing pals Chad Hugo and Pharrell Williams, aka The Neptunes. Hugo was the big sounboard man behind the ground-breaking sound of Kenna's "New Sacred Cow." Pharrell makes a contribution to "Say Goodbye To Love" that he wrote together with Kenna.

The� genius Williams adds some of his signature beats and funky sizzle to Kenna's emotive vocal delivery on "Say Goodbye To Love." And I must admit that I'm totally digging that kicky hi-hat throughout the song.

� Listen to Kenna "Say Goodbye To Love" [MySpace] Download Kenna "Say Goodbye To Love" [iTunes]