Fridae

Back in December 2006, she assembled 20 of the world's most acclaimed female pop singers to record "Sing," a song that Lenox wrote to help draw attention to the HIV/AIDS pandemic in Africa. Proceeds of the track are donated to Souh Africa's Treat Action Campaign that campaigns for access to treatment for people with HIV and the reduction of new HIV infections. Their efforts have resulted in many life-saving interventions, including the implementation of country-wide mother-to-child transmission prevention and antiretroviral treatment programs.

In 2008, The Sing Campaign will continue with new initiatives. Most notably, The Body Shop retail chain will sell and distribute the song "Sing" in selected outlets. This will be the first time the Body Shop has ever sold music to the public.

Lennox announced these her new initiatives last Friday and also took the opportunity to emphasize the fact that Monday, March 10 is the official National Women and Girls HIV/AIDS Awareness Day in the United States.

Check out a new and special video message from Annie Lennox on the brand-new Sing web site.

Show your support for Treat Action Campaign and download "Sing" today.