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Money : Tag : purchasing power

Articles tagged 'purchasing power'

Chinese businesses eye purchasing power of LGBT community

Chinese businesses eye purchasing power of LGBT community

2015-03-21
 Chinese businesses are starting to show interest in the purchasing power of the LGBT consumer market — often referred to as the “pink dollar” — a trend led by e-commerce giant Alibaba Group Holding Ltd.
China’s LGBT market estimated at US$300 billion

China’s LGBT market estimated at US$300 billion

2015-03-12
That figure was given by the Chinese-language Commercial Times when it recently reported on the purchasing power of the LGBT Chinese consumers.

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